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Boost Quali/Quantity of Your Leads with The Digital X : Unveiling Top Online Advertising Strategies Designated for Southeast Asia Expanding your business overseas can be challenging – especially when it comes to understanding the local market and culture. Applying the same marketing strategies as in Japan to a specific country might not yield the desired results due to cultural differences. Eri Yudaira from Guinness World Records Japan faced uncertainty when it came to the stated organisation’s international expansion. To navigate these challenges, she turned to The Digital X for an in-depth consultation. We spoke with her about the support she received and the outcomes achieved. COMPANY PROFILE Guinness World Records Japan K.K. OFFICIAL WEBPAGE https://www.guinnessworldrecords.jp/ MAIN BUSINESS Guinness World Records Challenges and Certifications Campaign and Product Promotions Regional Revitalisation Events Guinness World Records Entertainment Services PURPOSE OF CONSULTATION B2B Lead Acquisition in Southeast Asia AREA(S) SUPPORTED BY THE DIGITAL X Global B2B Marketing “The decision to expand into Southeast Asia has been made, but there was a lot about it we didn’t know” – First of all, could you tell us about the business that Guinness World Records Japan is engaged in? Yudaira: As many of you may already know from television, Guinness World Records is an organisation founded in 1955 in the United Kingdom that collects and certifies world records. It all started when the CEO of Guinness Beer at the time went hunting and wondered, "What is the fastest flying bird in the world?" Since no one could answer his question, he decided to gather information on world records. The UK has a rich pub culture where people love to engage in debates. To capitalize on this, books filled with world records were placed in pubs to spark debates and encourage longer stays, ultimately leading to more beer consumption among patrons. This clever marketing strategy helped promote both the records and the beer. – I see. It originated in the UK. Nowadays, we see Guinness World Records on TV, social media, and all around the world. Yudaira: The Japan office was established in 2010, following the UK and New York offices. We certify various world records in accordance with our motto of “making the world an interesting, fun, and positive place.” In fact, being endorsed as the best in the world has a profound effect on companies expanding overseas. For instance, there is the case of Panasonic Corporation’s dry cell battery, which lasts the longest in the world, or the ice cream shop that became a hot topic by selling the world’s most expensive ice cream at 880,000 yen per scoop, despite not being well known initially. Being ‘Guinness-certified’ often attracts high media coverage and public attention, making it highly desirable globally. Our official adjudicators undergo rigorous training, so it is not easy to become certified as the best in the world. However, throughout the process of striving for a world record can also boost internal engagement within a company simultaneously. – This time, Guinness World Records Japan is using the consulting services of The Digital X to acquire leads in Southeast Asia. Could you tell us about the background leading up to this decision? Yudaira: Until now, the Japan office has only handled record applications from within Japan. Yet, due to an increasing number of inquiries from other countries wanting to challenge themselves to be the best in the world, Guinness World Records Japan has decided to handle Southeast Asia as well. However, the team had never been to Southeast Asia and were therefore unsure about its culture, appropriate communication tools, and what is needed to know and learn. That’s why we turned to The Digital X, whose team has extensive experience living in and understanding the business landscape of the region – for lead acquisition support. – What was the deciding factor in choosing to utilise The Digital X’s consulting services? Yudaira: Actually, I got to know Mr. Naraoka, the representative of The Digital X, at my previous job and found him to be someone I could trust. There are many companies that support overseas expansion if you search online, but just because they appear at the top of the search results doesn’t necessarily mean they are reliable. That’s why I decided to seek help from Mr. Naraoka. "One can fully rely on The Digital X for Southeast Asia-centric advertising operations" – What effects have the organisation experienced since receiving consulting services from The Digital X? Yudaira: The number of leads has more than doubled. Previously, we only had inbound leads, and customers had to search for us and contact us through the inquiry page. Since starting to run ads on Facebook and Instagram with Mr. Naraoka's support, the number of leads the company is acquiring has significantly increased. – What specific support are you receiving in terms of advertising operations? Yudaira: We received support in various aspects of operations, including creative development, report creation, and suggestions for improvements. The Digital X provides detailed reports at least once a week, allowing us to track budget usage and CPA (cost per acquisition). There are also personnel on the Guinness side responsible for page production, and both parties communicate directly when necessary. The challenge these days is to improve the quality of leads. Unlike Japan, there are many individuals in Southeast Asia who are not accustomed to advertising, so we are working on strategies to narrow our targets to avoid attracting accidental clicks. Additionally, In addition, we aim to acquire high-quality leads by using creative images of records that have been attempted in the country. – Have there been any proposals from The Digital X aside from advertising? Yudaira: In Southeast Asia, the communication tools used are different from those in Japan, so The Digital X advised us on the most suitable tools. While people in Japan typically respond reliably to emails, those in Southeast Asia often prefer to use social media. Besides running Facebook and Instagram ads, The Digital X also suggested using LinkedIn Sales Navigator for sales, which has been very helpful to us. "With its intimate knowledge of the overseas market, The Digital X is an indispensable partner for international expansion" – How has acquiring leads in Southeast Asia impacted Guinness World Records? Yudaira: The acquisition of leads in Southeast Asia has significantly impacted Guinness World Records as a whole. The fact that leads are quickly turning into concrete projects is a major achievement. Initially, the team was thrilled when securing just one lead quickly led to a project. Now, the number has grown to two, three, and so on, creating a highly performance-driven atmosphere. Even if the leads do not immediately convert into sales, we consistently educate them with up-to-date information about our organization through email campaigns sent every three months. As a result, the response to these emails has also increased. We believe that maintaining good communication with the acquired leads has led to better engagement. – What goals do The Digital X have for the future? Yudaira: Our goal is to make the world a (more) fun and positive place. With this mindset, we aim to expand this mission beyond Japan to Southeast Asia as well. Be it online or offline, Guinness World records strives to take on exciting challenges together. – Please tell us what are your expectations from The Digital X? Yudaira: Our partnership doesn’t just end here. We hope to continue working with The Digital X in holding both online and offline PR events together as we have in the past. It would be great to receive a wide range of suggestion-solutions from them, such as the types of events, the demographics we should approach, and more, to ensure the most effective digital marketing strategies for us. – Last but not least, could you share a message to those interested in The Digital X? Yudaira: Taking the first step towards overseas expansion requires a lot of courage. Successfully making your own brand known in a foreign country hinges on working with people who have a deep understanding of the local landscape, culture, and means of communication. The Digital X has deep knowledge of markets outside of Japan, so consulting with and getting suggestions from them will help successfully expand your marketing campaigns. WORDS FROM US – THE DIGITAL X Even when discussing overseas markets or global expansion, the situation can vary significantly from one country or region to another. There’s a common misconception that all Southeast Asian countries can be treated similarly, but this approach often leads to challenges in achieving success. In the case of Guinness World Records Japan, they understand the differences and unique circumstances in each country and work collaboratively on strategies and implementation tailored to each nation, which has resulted in positive outcomes. Download Materials Please do not hesitate to contact us if you have any questions or concerns regarding the article. Work with The Digital X Contact Us First Name Email Address Company Name Company URL Content of Inquiry Submit

Global BtoB Marketing Support As the saying goes, "What is common sense in Japan is un/common in the rest of the world." This highlights how overseas digital marketing strategies and methods differ vastly from those in Japan. Cultural differences, business practices, information-gathering techniques, communication methods, and payment systems all contribute to the challenges of starting from scratch in an international market. The Digital X is here to support your international ventures with expert digital marketers who excel in global markets. Let us help you navigate the complexities of expanding your business overseas. Do you face any of these common challenges to enter the overseas market? Lack of information about the target international market Strong local competitors hindering your market entry 0 connections with local agencies of strong (multi)cultural awareness With extensive experience in global markets, the professional digital marketers from The Digital X will provide direct solutions to your company's challenges What we do in overseas BtoB marketing Whether your company is planning to expand internationally or has already entered foreign markets, leave it to The Digital X, a team of specialists in global digital marketing. In-Depth Market Research Our team of native local marketers and global marketing experts will leverage their specialized knowledge to support every aspect of your market entry decision. This includes analyzing local competition, market potential, and unique business practices. Strategy Planning and Development In B2B digital marketing, the process from website traffic generation to list building, lead nurturing, and customer conversion is entirely different from what works in Japan. Our global digital marketers, who understand the personas and customer journeys specific to each target country, will provide your company with effective, profitable, and results-driven digital marketing strategies. Implementation of Measures We execute lead generation strategies across various channels, including SEO, advertising, social media management (on the most popular local platforms), and YouTube operations. Our specialists in each channel will flawlessly carry out your digital marketing strategy and continuously improve it through the PDCA (Plan-Do-Check-Act) cycle. Content Curation and Creation by Natives Since The Digital X hire talents regardless of one's nationality, our foreign employees and partners create web articles, video content, and other creative materials tailored to the target country from a B2B marketing perspective. Simple translations from Japanese do not convey the intended message effectively; only content that resonates in the target country will deliver the desired results. Project Management We also offer project management services for ongoing B2B marketing projects. Our CEO, Naraoka, has over 10 years of experience managing international projects. If your company is specifically looking for a project manager, feel free to consult with us. Our Strengths in Overseas B2B Marketing Specialized Service in the Asia-Pacific (APAC) Region: We don't claim to cover every country on Earth! Instead, we focus on providing services exclusively in countries where we have lived or where our team members are originally from, ensuring that we offer expertise and proven success in those regions. Be it linguistically or culturally – The Digital X understands that simply translating content into English isn't enough to deliver real value . 奈良岡 和也 Kazuya Naraoka CEO/Founder 門田　光正 Mits Kadota Global SEO Specialist アズーリ・ジャミル Azri Jamil CTO Partner ジア　ユウ Jia Yu Digital Marketer Diverse Team Members from Various Nationalities At The Digital X, we bring together specialists from diverse nationalities and backgrounds. Even within the realm of digital marketing, methodologies and values vary from one country to another. Even within our company, we constantly engage in discussions from different perspectives to find the optimal solution for our clients. Rather than adhering to rigid, one-size-fits-all approaches, we provide our clients with flexible and cutting-edge digital marketing strategies. [ Countries We Provide Services] Japan / Thailand / Malaysia / Australia / South Korea / Vietnam / United States / Indonesia / Singapore / India The Digital X's Flow of Global B2B Digital Marketing Support: 01 Issue Identification and Needs Assessment We conduct a thorough session to understand your company's challenges, services, and objectives. Together, we establish goals, timelines, and budgetary considerations. As your business partner, we align our perspective to ensure mutual understanding and collaboration. 02 Proposal and Confirmation of Strategies We propose solutions to address your challenges, ensuring that the strategies presented are tailored to deliver results specifically in the target countries. By focusing only on initiatives proven to yield results in those markets, we enhance the likelihood of business success. 03 Implementation of Strategies and Reporting Not only our team of experts are well-versed in overseas digital marketing, but executes the promotions. We provide detailed reporting that encompasses the rationale behind each strategy and includes insights into the finer details of the campaign. 04 Subsequent Improvements and Proposal of Measures There is no measure that will be 100% successful from the beginning. There will always be improvements for the next time, so we will continue to operate the campaign to make it even better. 登録する Contact Us First Name Last Name Email Address Company Name Enter URL Write a message Submit Work with The Digital X

Who We Are Play Hard, Work Hard We are a team of professionals who work (hard) to play (hard) anytime, anywhere, and as much as we want – while delivering the best results to our clients. Respecting diversity, we do not discriminate against one based on his/her nationality, gender, religion, or background; as we promise to provide equal and fair opportunity for everyone to work. We are constantly looking out for digital talents who aspire to thrive, OR, are already actively thriving on the global stage. *Full-time and freelance positions are welcomed* Click on the button below to check out our recruitment page! Recruitment Page Job Apply Play Hard, Work Hard Join us at the Digital X LLC, a global digital marketing startup headquartered in Hirosaki, Aomori, Japan. Founded in 2020 by Kazuya Naraoka after facing a setback in Thailand due to the COVID-19 pandemic, The Digital X has thrived under his leadership. With over 18 years of experience in the digital marketing industry across Asia, Kazuya brings a wealth of knowledge and expertise to the table. Our mission at The Digital X is clear: to overcome borders, distances, and challenges through digital innovation. We aim to empower local businesses to meet global standards with a digital-first approach. Our client roster includes industry giants such as Jeki, Guinness World Records, Mitsui Bussan, and My Anime List, all of whom are seeking to expand their presence beyond Japan. We're on the lookout for a passionate Digital Marketing Consultant to join our dynamic team and help us elevate our online presence. As a Consultant, you'll play a pivotal role in developing and executing digital marketing campaigns, while also providing invaluable advice and guidance to our esteemed clients. If you're driven by a passion for digital marketing and eager to contribute to our ambitious goals, we want to hear from you! At The Digital X LLC, we believe in the power of diversity and inclusion. We welcome applications from individuals of all backgrounds, including but not limited to race, religion, nationality, gender, age, veteran status, and ability. Join us as we embark on this exciting journey together. To play, press and hold the enter key. To stop, release the enter key.

Cross-Border E-Commerce (EC) Support Bring your products of local pride to the global stage! With our cross-border e-commerce services, we guarantee support that only we – with our expertise – can provide. Do you face any of the following challenges specific to cross-border e-commerce? Difficulty understanding consumer insights in the target country Uncertainty about the customer journey of overseas consumers Lack of understanding about the differences in specifications for social media, advertising, and more, compared to Japan Inexperience with the business flow in foreign markets Challenges in effectively communicating with local advertising agencies The Digital X provides you with highly replicable cross-border e-commerce strategies, backed by our experience in expanding our own brand overseas. What we do in global BtoC marketing support Whether your company is looking to kick-start cross-border EC or has already begun doing so, leave it to The Digital X. We are experts in cross-border EC, who support you every step of the way. In-Depth Market Research Our team of native local marketers and global marketing experts will leverage their specialized knowledge to support every aspect of your market entry decision. This includes analyzing local competition, market potential, and unique business practices. Strategy Planning and Development In overseas B2B digital marketing, the process from website traffic generation to list building, lead nurturing, and customer conversion is entirely from what works in Japan. Our global digital marketers, who understand the personas and customer journeys specific to each target country, will provide your company with effective, profitable, and results-driven digital marketing strategies. Implementation of cross-border EC measures We execute lead generation strategies across various channels, including SEO, advertising, social media management (on the most popular local platforms), and YouTube operations. Our specialists in each channel will flawlessly carry out your digital marketing strategy and continuously improve it through the PDCA (Plan-Do-Check-Act) cycle. Content Curation and Creation by Natives Since The Digital X hire talents regardless of one's nationality, our foreign employees and partners create web articles, video content, and other creative materials tailored to the target country from a B2B marketing perspective. Simple translations from Japanese do not convey the intended message effectively; only content that resonates in the target country will deliver the desired results. Project Management We also offer project management services for ongoing B2B marketing projects. Our CEO, Naraoka, has over 10 years of experience managing international projects. If your company is specifically looking for a project manager, feel free to consult with us. Our Strengths in Cross-Border EC Support We have an internationally-marketed proprietary product The Digital X has a self-developed outdoor winter sports brand called "OWL OPTICAL", specializing in the production of ski googles that is currently being sold worldwide. Our cross-border e-commerce support is not just theoretical; but based on highly replicable know-how accumulated through our hands-on experience with OWL OPTICAL. We don't claim to cover every country on Earth! Instead, we focus on providing services exclusively in countries where we have lived or where our team members are originally from, ensuring that we offer expertise and proven success in those regions. Be it linguistically or culturally – The Digital X understands that simply translating content into English isn't enough to deliver real value . 奈良岡 和也 Kazuya Naraoka CEO/Founder 門田　光正 Mits Kadota Global SEO Specialist アズーリ・ジャミル Azri Jamil CTO Partner ジア　ユウ Jia Yu Digital Marketer Diverse Team Members from Various Nationalities At The Digital X, we bring together specialists from diverse nationalities and backgrounds. Even within the realm of digital marketing, methodologies and values vary from one country to another. Even within our company, we constantly engage in discussions from different perspectives to find the optimal solution for our clients. Rather than adhering to rigid, one-size-fits-all approaches, we provide our clients with flexible and cutting-edge digital marketing strategies. [Countries We Provide Services] Thailand/Malaysia/Australia/South Korea/Vietnam/United States/Indonesia/Singapore/India The Digital X's Flow of Cross-Border EC Support: 01 Issue Identification and Needs Assessment We conduct a thorough session to understand your company's challenges, services, and objectives. Together, we establish goals, timelines, and budgetary considerations. As your business partner, we align our perspective to ensure mutual understanding and collaboration. 02 Proposal and Confirmation of Strategies We propose solutions to address your challenges, ensuring that the strategies presented are tailored to deliver results specifically in the target countries. By focusing only on initiatives proven to yield results in those markets, we enhance the likelihood of business success. 03 Implementation of Strategies and Reporting Not only our team of experts are well-versed in overseas digital marketing, but executes the promotions. We provide detailed reporting that encompasses the rationale behind each strategy and includes insights into the finer details of the campaign. 04 Subsequent Improvements and Proposal of Measures There is no measure that will be 100% successful from the beginning. There will always be improvements for the next time, so we will continue to operate the campaign to make it even better. 登録する Contact Us First Name Last Name Email Address Company Name Enter URL Write a message Submit Work with The Digital X

‘Best Partnership Ever’: How The Digital X Drives Digital Marketing Strategy and Fuels Business Growth How can a company thrive if its foundation is shaky? This often-overlooked issue can lead to significant setbacks. Linh Chi, Marketing Manager at MVC & Co. Limited Liability Company – a Mitsui Bussan subsidiary – faced this dilemma firsthand. MVC struggled with an underdeveloped digital marketing strategy and lacked industry-standard performance metrics, leaving their marketing efforts misaligned with their business goals. We spoke with Chi about her experience collaborating with The Digital X. She shared how their partnership began and the transformative ways The Digital X's team addressed these challenges, steering MVC towards a robust solution. COMPANY PROFILE: MVC & Co Limited Liability Company (MVC) OFFICIAL WEBPAGE: https://xaytoam.vn MAIN BUSINESS: Developing a One-Stop Digital Platform for Home Building Integrated Services and Management Decision-Making Support and Solutions for Residential Construction PURPOSE OF CONSULTATION Xaytoam (A One-Stop Digital Platform for Home Building) AREA(S) SUPPORTED BY THE DIGITAL X Development of comprehensive digital marketing strategies Implementation of industry-standard metrics for performance tracking Accurate conversion tracking to optimise efficiency Analysis of ad spending performance and strategic consultation "The Digital X ’s consulting blends data-driven insights with an exceptional level of professionalism." – Can you briefly introduce MVC and its core business? Chi: MVC is on a mission to create a one-stop digital platform for homeowners in Vietnam, where they can easily find all the information they need to build and renovate their homes. Our goal is to become the go-to resource for anyone looking to turn their dream home into reality. Right now, we’re laser-focused on perfecting our services in Hanoi. We want to ensure that we’re providing the best possible experience before expanding to other major cities, like Ho Chi Minh City, and eventually serving homeowners across all of Vietnam. – What are MVC’s strengths and unique value in the Vietnamese market? Chi: As a subsidiary of Mitsui & Co., Ltd. from Japan, MVC came into the Vietnamese market with a strong foundation of thorough market research. We’ve engaged with over 300 local homeowners and service providers to deeply understand the common challenges they face. This has allowed us to address these issues effectively, not just from a Japanese perspective but by truly putting ourselves in the shoes of Vietnamese homeowners. What sets MVC apart is that we’re not just offering a product – we’re delivering a full-service experience. We guide our customers through their entire home-building journey, from gathering information to choosing service providers and beyond. We don’t just consider ourselves a company; we see ourselves as partners, walking alongside homeowners and prioritising their needs every step of the way. That personalised, hands-on approach is what makes MVC unique. – Since September 2023, The Digital X has been involved in MVC’s service growth, including the latest UI/UX process. Could you share insights into The Digital X’s end-to-end B2C digital marketing consulting? What was the background and goal of this collaboration? Chi: We already knew The Digital X had a stellar reputation as a global leader in digital marketing consulting, so we reached out to them when MVC was facing some internal challenges – especially around digital marketing and figuring out how to generate leads more effectively and sustainably. The Digital X came in with their expertise and strategic insights, focusing on creating targeted digital activities like advertising to boost our lead generation efforts. Their consultation has been crucial in driving MVC’s growth and helping us achieve success. – What were the main challenges you faced before collaborating with The Digital X? Chi: Oh, where do I start? The biggest challenge was that we had over 100 different conversions in Google Tag Manager. It was a complete mess! I’m not sure if your team [The Digital X] was traumatised after seeing the chaos we had created *laughs*. But seriously, the disorganised conversion setup made it extremely difficult for us to track our marketing activities and develop an effective strategy. "Our marketing efforts have become far more organised and executed strategically ." – How did the consultation from The Digital X contribute to your end-to-end digital marketing activities and services in the Vietnam market? Chi: The consultation and strategy from The Digital X stood out in two key areas: they were data-driven and highly professional. Thanks to their guidance, our team can now interpret data more easily and effectively, gaining holistic insights that directly inform our strategies and decision-making. In terms of professionalism, The Digital X listened to our concerns patiently and tailored a straightforward strategy to meet our specific needs. Creating a one-size-fits-all approach is nearly impossible, but The Digital X customised a solution exclusively for MVC, and that’s been instrumental in our success. – What changes have you noticed in the project since receiving global digital marketing consultation from The Digital X? Chi: Our operations have become much more organised and strategically executed. Now, everything we do is based on real-time data, rather than relying on individual opinions that might be biassed. Every action we take, whether it’s adjusting the project budget or making key decisions, is driven by reliable data. This shift to a data-centric approach has truly transformed how we operate. – What specific solutions did The Digital X provide to MVC? Chi: In addition to optimising our advertising, The Digital X has helped us with email marketing and other promotional activities. Recently, they’ve also provided valuable UI/UX support, which has allowed us to adopt best practices and accelerate our processes. As a result, we’ve achieved a stable and sustainable number of leads every month. The Digital X has really provided us with a comprehensive package for growth. – What points of innovation did MVC particularly emphasise in resolving the issue? Chi: From our side, we focused on the importance of data-driven decision-making and critical thinking, based on the expert insights provided by The Digital X. Initially, I was a bit concerned that there might be a gap between The Digital X’s team and the Vietnamese market, as it could be a niche or unfamiliar territory for them. But they seamlessly executed everything with a dynamic strategy, and the results have exceeded our expectations. The MVC team is genuinely happy with the outcomes. – That sounds great! What are the specific outcomes and indicators of success after receiving digital marketing consulting from us? Chi: Our primary goals were to achieve our desired number of leads, improve our conversion rate, and reduce our cost per acquisition. These three metrics have been critical for monitoring the success of our campaigns. We’ve been able to generate a steady number of leads each month, which has been fantastic. Additionally, we aimed to reduce our cost per acquisition by 20% within three months of launching the project. Thanks to The Digital X, we hit that target smoothly. At the same time, we increased our conversion rate by 20%, which was challenging at first, but we pulled it off by reducing costs and generating sustainable leads. – Wow, thank you for the wonderful comments *chuckles* Chi: I’m just telling it like it is! *laughs* – Thank you so much; I really appreciate it. What kind of feedback have you received from clients, partners, and users – both internally and externally? Chi: The feedback has been extremely positive, especially from our internal teams. MVC’s sales team, in particular, was thrilled with the results. They’re excited because there are now more opportunities to convert potential leads into customers. We hope to continue working with The Digital X on future projects, including product development, so that both parties can continue to see positive results. "The Digital X is your ultimate partner in diversifying digital marketing." – Cool! Moving on to the next question: How did the partnership with The Digital X impact the overall business of MVC? Chi: One of MVC’s biggest challenges was educating the local market about our digital platform and generating potential leads. By partnering with The Digital X, we’ve been able to establish a solid foundation for advertising and create a sustainable lead generation channel. This collaboration also helped educate our internal team about the importance of being data-driven and adopting a more critical perspective in all aspects of our operations. – What are MVC's goals and vision for the future? Chi: Our mission is to become a one-stop digital platform. We don’t want to limit ourselves to just service providers focused on selling sanitary equipment or helping users select SPs. Instead, MVC aims to build a diverse, all-in-one ecosystem that covers everything from home building to insurance, financial support, maintenance, and more. Our vision is to make every Vietnamese homeowner’s experience more convenient by addressing common problems with effective solutions. – What are MVC’s expectations for upcoming projects and its partnership with The Digital X? Chi: We’re looking for more breadth and depth in our partnership with The Digital X. We’d love to continue working together on ad optimization over the long term, but we also want to diversify our digital marketing activities and enhance our creative strategies for internal operations, such as improving UI/UX. In terms of depth, we’d like The Digital X to be more deeply involved with our marketing and product development teams, providing greater insights and expertise to help refine our processes moving forward. WORDS FROM US – THE DIGITAL X One major takeaway from our partnership with MVC is that rebuilding a client’s digital marketing strategy and internal operations from scratch is far from straightforward. Significant divergence in ad vehicles and working processes presents notable challenges. Despite these obstacles, we successfully completed the task and look forward to future collaborations. The Digital X’s strength is in driving global growth through digital strategies. This case exemplifies our expertise in global digital marketing consulting and stands as a testament to our success. Download Materials Please do not hesitate to contact us if you have any questions or concerns regarding the article. Work with The Digital X Contact Us First Name Email Address Company Name Company URL Content of Inquiry Submit

Cross beyond borders, Connect across nations, Challenge with DIGITAL The Digital X (ザ・デジタルエックス) is a consulting company that specializes in digital marketing and growth marketing tailored for outbound and inbound strategies in the global arena. We are committed to leveraging the power of digital technology to challenge international frontiers and foster the growth of our clients' businesses. CEO & Founder Kazuya Naraoka 奈良岡 和也 The Digital X (ザ・デジタルエックス) is a company that originated from my own experiences studying abroad and the insights gained during that time. Our mission is to empower individuals to work from their preferred locations by providing them with skills and opportunities, regardless of geographical constraints. Since our establishment in2020, we have been dedicated to creating a global environment, offering services aimed at supporting Japanese companies expanding into the global market and bridging the gap for businesses entering Japan. We pride ourselves on having a diverse team of members, welcoming individuals from various nationalities, religions, and backgrounds. For us, what matters most is not where you are, but where you're headed and what you bring to the table. We believe in leveraging the power of digital technology from Japan to take on global challenges and are committed to the growth of our clients' businesses. Company Overview Year of Establishment Track Record of Support 2020 July > 30 companies No. of Partner Alliances > 100 individuals Number of Target Countries 10 countries Countries of Member Origin 5 countries No. of Supported Languages > 10 languages ABOUT The Digital X Company Name: The Digital X LLC Date of Establishment: July 15, 2020 Representative Director: Kazuya Naraoka Business Activities: Consulting for domestic and international digital marketing International expansion support Cross-border e-commerce support Project management Planning and selling proprietary products Key Clients: JR East Japan Planning Co., Ltd. Guinness World Records LLC Hajimari Co., Ltd. Yamamoto Food Co., Ltd. Google Inc. Meta Inc. Capital: 1.5 million yen Address: 2F Fujita Building, 3-3-12 Ekimae, Hirosaki City, Aomori Prefecture, 036-8002 CONTACT US ADDRESS Japan office 036-8002 3-3-12-2F Ekimae, Hirosaki City, Aomori Prefecture Submit

Cross beyond borders, Connect across nations, Challenge with DIGITAL The Digital X （ザ・デジタルエックス）is a Japanese consulting company that specializes in digital marketing and growth marketing tailored for in/outbound strategies in the global arena. We are committed to leveraging the power of digital technology to challenge international frontiers and foster the growth of our clients' businesses. Service List > 18 > 30 > 30 10 Years of experience in digital marketing No. of global companies we have supported so far No. of professional partnerships No. of countries and cities we can support Countries : Japan / Thailand / Malaysia / Australia / South Korea / Vietnam / United States / Indonesia / Singapore / India The Digital X (TDX) specializes in digital marketing and growth marketing tailored for both outbound and inbound strategies in the global arena. Harnessing the power of digital technology, we help our clients tackle global challenges and are committed to driving their business growth. Let us be your partner in achieving international success and expanding your business horizons. SERVICES List of Services Provided Global BtoB D igital Marketing How to Generate Leads for Sales in Countries Completely Different from Japan ? – B2B marketing is undeniably the toughest and most challenging aspect. Fret not, we strategize and construct the entire digital marketing strategy and process, assisting in the early stages of business establishment post-expansion. Learn more Design and Implementation Support for Inbound Strategies Are you designing effective communication with your customers? Nurturing existing users is more cost-efficient in the long run than acquiring new ones. Let us help you build long-lasting relationships and maximize your ROI with cutting-edge communication strategies. Global BtoC Digital Marketing What's the most time-consuming medium for us ? It's undoubtedly mobile tablets and the internet, which are prevalent worldwide. In other words, digital marketing encompasses marketing activities conducted online. From advertising to the overall strategy and process of digital marketing – we focus on building and driving forward strategies across the digital landscape. Learn more Overseas Expansion Support Utilizing the power of digital technology has made overseas expansion more accessible than ever. We, along with partners in six countries, provide comprehensive support for your overseas ventures. From language adaptation to legal compliance and localization, we ensure that everything you need for success is supported with a robust infrastructure. Cross-Border E-Commerce Leveraging our track record and expertise in major e-commerce marketplaces worldwide, we provide comprehensive support from setting up an e-commerce platform to sales promotion, inventory management, product shipping, and customer follow-up – all in all, the expansion to overseas marketplaces and sales promotion. Whether it's Shopify, Naver, Lazada, or other platforms, feel free to reach our to us for consultation. Learn more Leading and Driving Global Project Management Launching cross-border projects come with numerous challenges, such as differences in business practices, culture, and more. Over the years, The Digital X has embraced this difference and led many projects to success, ensuring that they overcome these hurdles and thrive domestically and internationally. Our Clients Say "The Digital X is a key driver of your business's international growth." Shinobu Mukaiyama and Hiroki Shijo, Representatives of Jeki MASTRUM project Read more Cross beyond borders, Connect across nations, Challenge with DIGITAL CONTACT CONTACT CONTACT Thank you for your interest in The Digital X. Feel free to contact us anytime and our representative will respond to your inquiry within 3 business days. INQUIRY Last Name First Name Email Address Company Name Company URL Content of Inquiry The Digital X needs your contact information to reach you about our products and services. You can unsubscribe at any time. For details on unsubscribing, our privacy practices, and how we protect your privacy, please refer to our Privacy Policy. Submit WORKS

Service Cross beyond borders, Connect across nations, Challenge with DIGITAL Global BtoB Marketing 海外・グローバルBtoBマーケティング支援 例）専任のプロがリサーチから企画戦略まで一貫サポート 日本とは全く違う国でのセールスにつながるリードをどうやって作るべきか？進出後の最も困難な課題がBtoBマーケティングです。我々は、デジタルマーケティングの全体戦略やプロセスを戦略構築し、進出後の早期のビジネス立ち上がりを支援していきます。 more Global BtoB Marketing 海外・グローバルBtoBマーケティング支援 例）専任のプロがリサーチから企画戦略まで一貫サポート 日本とは全く違う国でのセールスにつながるリードをどうやって作るべきか？進出後の最も困難な課題がBtoBマーケティングです。我々は、デジタルマーケティングの全体戦略やプロセスを戦略構築し、進出後の早期のビジネス立ち上がりを支援していきます。 more Global BtoB Marketing 海外・グローバルBtoBマーケティング支援 例）専任のプロがリサーチから企画戦略まで一貫サポート 日本とは全く違う国でのセールスにつながるリードをどうやって作るべきか？進出後の最も困難な課題がBtoBマーケティングです。我々は、デジタルマーケティングの全体戦略やプロセスを戦略構築し、進出後の早期のビジネス立ち上がりを支援していきます。 more Global BtoB Marketing 海外・グローバルBtoBマーケティング支援 例）専任のプロがリサーチから企画戦略まで一貫サポート 日本とは全く違う国でのセールスにつながるリードをどうやって作るべきか？進出後の最も困難な課題がBtoBマーケティングです。我々は、デジタルマーケティングの全体戦略やプロセスを戦略構築し、進出後の早期のビジネス立ち上がりを支援していきます。 more Global BtoB Marketing 海外・グローバルBtoBマーケティング支援 例）専任のプロがリサーチから企画戦略まで一貫サポート 日本とは全く違う国でのセールスにつながるリードをどうやって作るべきか？進出後の最も困難な課題がBtoBマーケティングです。我々は、デジタルマーケティングの全体戦略やプロセスを戦略構築し、進出後の早期のビジネス立ち上がりを支援していきます。 more Global BtoB Marketing 海外・グローバルBtoBマーケティング支援 例）専任のプロがリサーチから企画戦略まで一貫サポート 日本とは全く違う国でのセールスにつながるリードをどうやって作るべきか？進出後の最も困難な課題がBtoBマーケティングです。我々は、デジタルマーケティングの全体戦略やプロセスを戦略構築し、進出後の早期のビジネス立ち上がりを支援していきます。 more まずはご相談から プロフェッショナルな担当が貴社の悩みを解決します サービス資料をダウンロードいただけます。 BtoBマーケティング支援や営業支援のサービスをご検討の方はぜひご一読ください 資料ダウンロード お客様のBtoBマーケティングや営業活動における課題解決をサポートします。 お気軽にご相談ください。 まずは相談する Column 最新のコンテンツ 2024年12月4日 【2024年最新】東南アジア越境EC｜各国のEC市場規模と主要プラットフォーム Read more 2024年12月4日 【2024年最新】東南アジア越境EC｜各国のEC市場規模と主要プラットフォーム Read more

Recruit Cross beyond borders, Connect across nations, Challenge with DIGITAL Who We Are Play Hard, Work Hard The Digital X （ザ・デジタルエックス）is a Japanese consulting company that specializes in digital marketing and growth marketing tailored for in/outbound strategies in the global arena. We are committed to leveraging the power of digital technology to challenge international frontiers and foster the growth of our clients' businesses. 採用詳細を見る 我々は多様性を尊重し、国籍、性別、宗教、出身に関わらずいかなる差別も行いません。 そして、どんな方にも公平、均等に働く機会を提供する事を約束します。 グローバルに活躍する、活躍したいデジタル人材を社員、業務委託ともに随時募集しています。 応募はこちらから

Cross beyond borders, Connect across nations, Challenge with DIGITAL The Digital X （ザ・デジタルエックス）is a Japanese consulting company that specializes in digital marketing and growth marketing tailored for in/outbound strategies in the global arena. We are committed to leveraging the power of digital technology to challenge international frontiers and foster the growth of our clients' businesses. Service List Global Digital Marketing Global project management About The Digital X グローバル領域でのアウトバウンド、インバウンド向けに特化したデジタルマーケティング、グロースマーケティングを提供します。 デジタルの力で、グローバルにチャレンジ、クライアントの事業成長にコミットします。 当社について Our Strength 数字で見る弊社の強み 18 Years デジタルマーケティング 経験年数 30 Members 提携 プロフェッショナル数 30 Global Clients ご支援させて頂いた グローバル企業数 10 Countries 対応可能な 国、都市 対応可能な国、都市 Japan / Thailand / Malaysia / Australia / South Korea / Vietnam / United States / Indonesia / Singapore / India/ Taiwan Service わたしたちのサービス 海外・グローバルBtoBマーケティング支援 例）専任のプロがリサーチから企画戦略まで一貫サポート 日本とは全く違う国でのセールスにつながるリードをどうやって作るべきか？進出後の最も困難な課題がBtoBマーケティングです。我々は、デジタルマーケティングの全体戦略やプロセスを戦略構築し、進出後の早期のビジネス立ち上がりを支援していきます。 more 海外・グローバルBtoBマーケティング支援 例）専任のプロがリサーチから企画戦略まで一貫サポート 日本とは全く違う国でのセールスにつながるリードをどうやって作るべきか？進出後の最も困難な課題がBtoBマーケティングです。我々は、デジタルマーケティングの全体戦略やプロセスを戦略構築し、進出後の早期のビジネス立ち上がりを支援していきます。 more 海外・グローバルBtoBマーケティング支援 例）専任のプロがリサーチから企画戦略まで一貫サポート 日本とは全く違う国でのセールスにつながるリードをどうやって作るべきか？進出後の最も困難な課題がBtoBマーケティングです。我々は、デジタルマーケティングの全体戦略やプロセスを戦略構築し、進出後の早期のビジネス立ち上がりを支援していきます。 more 海外・グローバルBtoBマーケティング支援 例）専任のプロがリサーチから企画戦略まで一貫サポート 日本とは全く違う国でのセールスにつながるリードをどうやって作るべきか？進出後の最も困難な課題がBtoBマーケティングです。我々は、デジタルマーケティングの全体戦略やプロセスを戦略構築し、進出後の早期のビジネス立ち上がりを支援していきます。 more 海外・グローバルBtoBマーケティング支援 例）専任のプロがリサーチから企画戦略まで一貫サポート 日本とは全く違う国でのセールスにつながるリードをどうやって作るべきか？進出後の最も困難な課題がBtoBマーケティングです。我々は、デジタルマーケティングの全体戦略やプロセスを戦略構築し、進出後の早期のビジネス立ち上がりを支援していきます。 more 海外・グローバルBtoBマーケティング支援 例）専任のプロがリサーチから企画戦略まで一貫サポート 日本とは全く違う国でのセールスにつながるリードをどうやって作るべきか？進出後の最も困難な課題がBtoBマーケティングです。我々は、デジタルマーケティングの全体戦略やプロセスを戦略構築し、進出後の早期のビジネス立ち上がりを支援していきます。 more 詳しくはこちら Case Study 支援実績のあるお客様事例 日本と海外の商習慣は大違い！ The Digital Xは海外への事業展開に大きく貢献してくれる 株式会社ジェイアール東日本企画（Jeki) 様 Read more 日本と海外の商習慣は大違い！ The Digital Xは海外への事業展開に大きく貢献してくれる 株式会社ジェイアール東日本企画（Jeki) 様 Read more 日本と海外の商習慣は大違い！ The Digital Xは海外への事業展開に大きく貢献してくれる 株式会社ジェイアール東日本企画（Jeki) 様 Read more 日本と海外の商習慣は大違い！ The Digital Xは海外への事業展開に大きく貢献してくれる 株式会社ジェイアール東日本企画（Jeki) 様 Read more 1 2 3 4 5 1 ... 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 ... 100 もっと見る まずはご相談から プロフェッショナルな担当が貴社の悩みを解決します サービス資料をダウンロードいただけます。 BtoBマーケティング支援や営業支援のサービスをご検討の方はぜひご一読ください 資料ダウンロード お客様のBtoBマーケティングや営業活動における課題解決をサポートします。 お気軽にご相談ください。 まずは相談する Column 最新のコンテンツ 2024年12月4日 【2024年最新】東南アジア越境EC｜各国のEC市場規模と主要プラットフォーム Read more 2024年12月4日 【2024年最新】東南アジア越境EC｜各国のEC市場規模と主要プラットフォーム Read more

About Us Cross beyond borders, Connect across nations, Challenge with DIGITAL Breaking Boundaries The Digital X （ザ・デジタルエックス）is a Japanese consulting company that specializes in digital marketing and growth marketing tailored for in/outbound strategies in the global arena. We are committed to leveraging the power of digital technology to challenge international frontiers and foster the growth of our clients' businesses. The Digital X (ザ デジタル エックス）は, グローバルへチャレンジする企業の課題をデジタルマーケティングで解決するコンサルティング会社です。 CEO&Founder 奈良岡 和也 Kazuya Naraoka The Digital X (ザ デジタル エックス）は,私自身の海外留学やその時の原体験から始まった企業です。 場所を選ばずに好きな場所で働けるようにスキルと選択肢を得る事。そして、2020年の設立当初からグローバルな環境を作る事で、グローバルへ進出する日本企業のサポート、日本へ進出する企業の橋渡しになること目標にサービスを提供してきました。 メンバーも国籍、宗教、バックグラウンド関係なく、オープンに採用しています。 大事なのはロケーションではなく、どこを見て、どこを向いて働くかです。我々は日本からデジタルの力で、グローバルにチャレンジ、クライアントの事業成長にコミットします。 Data of The Digital X 数字で見る弊社の強み 2020 創業年 12 対応可能な国、都市 30 ご支援させて頂いた グローバル企業数 30 メンバー出身国 100 提携パートナー数 10~ 対応可能な言語数 対応可能な国、都市 Japan / Thailand / Malaysia / Australia / South Korea / Vietnam / United States / Indonesia / Singapore / India/ Taiwan About 会社概要 商号 The Digital X合同会社 設立 2020年7月15日 代表社員 奈良岡 和也 事業内容 国内デジタルマーケティングのコンサルティング 海外デジタルマーケティングのコンサルティング 海外進出支援 越境EC支援 プロジェクトマネジメント 自社製品の企画販売 主要取引先 株式会社JR東日本企画 Guinness World Records株式会社 株式会社Hajimari ヤマモト食品株式会社 Google Inc. Meta Inc. 資本金 150万円 所在地 〒036-8002　青森県弘前市駅前3-3-12藤田ビル2F まずはご相談から プロフェッショナルな担当が貴社の悩みを解決します サービス資料をダウンロードいただけます。 BtoBマーケティング支援や営業支援のサービスをご検討の方はぜひご一読ください 資料ダウンロード お客様のBtoBマーケティングや営業活動における課題解決をサポートします。 お気軽にご相談ください。 まずは相談する Column 最新のコンテンツ 2024年12月4日 【2024年最新】東南アジア越境EC｜各国のEC市場規模と主要プラットフォーム Read more 2024年12月4日 【2024年最新】東南アジア越境EC｜各国のEC市場規模と主要プラットフォーム Read more

Case Studies As the saying goes, "What is common sense in Japan is uncommon sense in the world." That being said, overseas digital marketing strategies and methods are completely polarised from those in Japan. Due to the differences in culture, business practices, information-gathering techniques, communication methods, and payment systems, all these factors make it extremely challenging to gather all the necessary information from scratch. The Digital X is here to support your international ventures with expert digital marketers who excel in global markets. Let us help you navigate the complexities of expanding your business overseas. JR East Japan Marketing & Communications Inc. (jeki) Building Bridges of Business Etiquette: The Digital X ’s Role in Expanding Japanese Enterprise’s Business Globally Support Provided: Overseas project management Overseas B2B marketing Read more Guinness World Records Japan K.K. Boost Quali/Quantity of Your Leads with The Digital X : Unveiling Top Online Advertising Strategies Designated for Southeast Asia Support Provided: Overseas B2B Marketing Overseas Advertising Management Read more Yamamoto Foods Co., Ltd Catch Yamamoto Foods’ Pokémon Nebutazuke in Your Lunchbox: Expansion of Sales and Target Audience through Anime/Character Collaboration Support Provided: Product planning and development Comprehensive marketing support Growth marketing Read more MVC & Co. Limited Liability Company ‘Best Partnership Ever’: How The Digital X Drives Digital Marketing Strategy and Fuels Business Growth Support Provided: Development of comprehensive digital marketing strategies Implementation of industry-standard metrics for performance tracking Accurate conversion tracking to optimise efficiency Analysis of ad spending performance and strategic consultation Read more Contact Us First Name Email Address Company Name Company URL Content of Inquiry Submit