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  • privacy policy | The Digital X ザ・デジタルエックス青森のデジタルマーケティング, DX, デジタルトランスフォーメーション、グロースマーケティングのコンサルティング会社The Digital X

    PRIVACY POLICY The Digital X LLC (hereinafter referred to as 'our company') adheres to the Act on the Protection of Personal Information (hereinafter referred to as "the Personal Information Protection Act") in handling personal information obtained while providing various services. We are committed to managing this information appropriately in accordance with the following policies. Personal Information 'Personal Information' refers to information about an individual that can identify that individual through descriptions such as name, date of birth, and other identifiers, symbols, images, or sounds associated with that person. It also includes information that may not identify an individual by itself but can be easily matched with other information to identify that person. Acquisition of Personal Information Our company acquires personal information through appropriate and fair means, specifying the purpose of use as clearly as possible, and making the purpose public or notifying the individual. Attributes Information, Device Information, Location Information, and Behavioral History (including Cookies): Our company uses cookies to protect user privacy, improve convenience, deliver ads and content, and obtain statistical data. We may collect non-identifiable attribute information (such as age, gender, occupation, and region), device information, user behavior history on our service site (e.g., accessed URLs, content, order of reference), and location information based on user consent when using smartphones or other devices. Note that cookies and behavioral histories do not contain personal information. Additionally, we use behavioral targeting advertising services to deliver relevant ads to users. Use of Personal Information Our company uses the acquired personal information for the following purposes. If personal information is used for purposes not specified below, we will obtain the individual's consent beforehand. For Recruitment Business Providing and guiding various information related to services we handle (e.g., scouting services, advisory directories, marriage support). Announcements and execution of contests, campaigns, and events. Research, analysis, and other marketing activities for planning, developing, and selling services. Disclosing information to hiring companies for appropriate job-matching while concealing names and contact information. Supporting job seekers in their job hunting activities. For Web Promotion Business Verifying identity for the provision, change, or discontinuation of products/services, billing for products/services provided, and performing related incidental tasks. Providing information about products/services. Considering and developing new products/services Developing, operating, and maintaining site management equipment and related facilities. Conducting marketing research and other research studies. Executing contests and campaigns. Responding to disclosure requests and other inquiries or consultations based on the Personal Information Protection Act. Managing shareholders. Employing and managing employees. For The Digital X LLC Providing and guiding various information related to services we handle. Announcements and execution of campaigns and events. Research, analysis, and other marketing activities for planning, developing, and selling services. Providing inquiry information to the companies listed in the media. We may create statistical materials and hashed data that do not identify individuals based on the personal information received. Acquisition and Use of Related Information Our company acquires site browsing histories and analysis results collected by third-party platforms through Cookies and uses them, after linking them with personal information, for purposes such as advertising distribution, research analysis, marketing for planning, developing, as well as selling services. Security Management of Personal Information Our company takes necessary and appropriate measures to prevent leakage, loss, or damage of personal information and ensure its safe management. Entrustment of Personal Information When entrusting a third party with the handling of acquired personal information, our company strictly investigates the third party and appropriately supervises them to ensure the safe management of the entrusted personal information. Disclosure and Correction of Personal Information Our company will promptly respond to the requests for disclosure, correction, etc., of personal information in accordance with the Personal Information Protection Act. However, this does not apply if the personal information cannot be verified as belonging to the requester. Compliance with Laws and Regulations Our company will complies with the Personal Information Protection Act and other related laws and regulations. Changes to the Personal Information Protection Policy Our company may change this Personal Information Protection Policy without notice. Changes will be announced on our website, and unless otherwise specified, will take effect upon publication. The Digital X LLC 3-3-12 Ekimae, Hirosaki City, Aomori Prefecture, 036-8002 TEL: 050-1808-8615

  • HOME | The Digital X ザ デジタル エックス

    Download Cross beyond borders, Connect across nations, Challenge with DIGITAL カテゴリで絞り込む(複数選択) 会社・サービス資料 お役立ち資料 対象国で絞り込み What's the best flavor? 会社・サービス資料 TheDigitalX_CompanyCredential for Global 〜会社概要・事例集まとめセット〜 無料ダウンロード 会社・サービス資料 Cross-Border E-Commerce_for Global 〜越境EC〜 無料ダウンロード 会社・サービス資料 BtoB Marketing_for Japan 〜日本市場向けBtoBマーケティング〜 無料ダウンロード 会社・サービス資料 Social Media Marketing_for Global 〜海外向けSNSマーケティング〜 無料ダウンロード お役立ち資料 【2024年最新版】 マーケティング&市場調査用 ベトナム基礎情報 無料ダウンロード お役立ち資料 【2024年最新版】 マーケティング&市場調査用 インドネシア基礎情報 無料ダウンロード お役立ち資料 【2024年最新版】 マーケティング&市場調査用 シンガポール基礎情報 無料ダウンロード お役立ち資料 【2024年最新版】 マーケティング&市場調査用 タイ基礎情報 無料ダウンロード お役立ち資料 【2024年最新版】 マーケティング&市場調査用 アメリカ基礎情報 無料ダウンロード 会社・サービス資料 TheDigitalX_CompanyCredential for Global 〜会社概要・事例集まとめセット〜 無料ダウンロード 会社・サービス資料 BtoC Marketing_for Global 〜海外BtoCデジタルマーケティング〜 無料ダウンロード 会社・サービス資料 Project Management_for Global 〜海外プロジェクトマネージメント〜 無料ダウンロード お役立ち資料 【2024年最新版】 マーケティング&市場調査用 韓国基礎情報 無料ダウンロード お役立ち資料 【2024年最新版】 マーケティング&市場調査用 インド基礎情報 無料ダウンロード お役立ち資料 【2024年最新版】 マーケティング&市場調査用 マレーシア基礎情報 無料ダウンロード お役立ち資料 【2024年最新版】 マーケティング&市場調査用 フィリピン基礎情報 無料ダウンロード お役立ち資料 【2024年最新版】 マーケティング&市場調査用 南アジア基礎情報 無料ダウンロード まずはご相談から プロフェッショナルな担当が貴社の悩みを解決します サービス資料をダウンロードいただけます。 BtoBマーケティング支援や営業支援のサービスをご検討の方はぜひご一読ください 資料ダウンロード お客様のBtoBマーケティングや営業活動における課題解決をサポートします。 お気軽にご相談ください。 まずは相談する

  • Case study-jeki-EN | The Digital X ザ・デジタルエックスThe Digital Xは、海外におけるBtoBビジネスを広告、SEO、多言語サイト制作などのWebマーケティング支援を通してサポートしています。海外(対象国:タイ、マレーシア、オーストラリア、韓国、ベトナム、アメリカ、インドネシア、シンガポール)B2Bマーケティングは私たちにお任せください。

    Building Bridges of Business Etiquette: The Digital X ’s Role in Expanding Japanese Enterprise’s Business Globally As Japan faces the challenge of a declining population, expanding business overseas is crucial for growth. However, successfully trading with foreign companies requires a deep understanding of their business practices and communication styles. Excelling in this area, The Digital X offers expert project management and digital marketing support based on substantial knowledge of both domestic and international markets. We had the opportunity to speak with Mr. Shinobu Mukaiyama and Mr. Hiroki Shijo from JR East Japan Planning Co., Ltd., who have greatly benefited from The Digital X’s consulting services. COMPANY PROFILE JR East Japan Marketing & Communications Inc. (jeki) OFFICIAL WEBPAGE https://www.jeki.co.jp/ MAIN BUSINESS Advertising and Communication Design Transportation Media Regional Revitalization and Community Activation Projects Digital Signage Implementation and Operation Support Services Content Business PURPOSE OF PROJECT CONSULTATION The launch of digital OOH (out-of-home) platform MASTRUM AREAS SUPPORTED BY THE DIGITAL X Overseas project management Overseas B2B marketing “The Digital X serves as an important bridge between our company [jeki] and overseas companies” – Firstly, could you please tell us about the present business activities of JR East Japan Marketing and Communications (referred to as ‘jeki’ henceforth)? Shijo: jeki currently operates 3 business divisions: Media Department, House Agency Department, as well as the Advertising Agency function. Since we are developing our business in Tokyo metropolitan area – one of Japan’s largest markets – jeki’s strength lies not only in railways but also in possessing the country’s largest real-world spaces. This capability allows jeki to uniquely deploy content businesses that move people's hearts, such as Pokémon and Shinkansen Transformation Robot Shinkalion within real-world spaces. – This time, the consulting services of The Digital X were utilised for jeki’s MASTRUM project. Could you provide an overview of 'MASTRUM' itself? Shijo: MASTRUM is a system designed to optimize the delivery and visualize the effectiveness of DOOH (Digital Out-of-Home) advertising. Thanks to recent technological advancements and the widespread adoption of web advertising, we can now track who exactly saw the advertisement, the amount of viewers, and the actions it prompted. As customer demand for data visualization and flexible, data-driven delivery grows, the MASTRUM initiative has been launched to meet these needs. – Could you explain the reasoning behind implementing The Digital X’s consulting services into the MASTRUM project? Shijo: MASTRUM receives technological support from Moving Walls, a world-renowned AdTech company based in Singapore. As business practices and communication styles in English-speaking countries differ significantly, thus we enlisted The Digital X, who has a deep understanding of both cultures and customs to bridge the gap between Japan and the world. – What are the specific notable differences between Southeast Asian and Japanese business practices? Shijo: Companies in Japan typically spend 80% of their time planning, with the remaining 20% dedicated to execution. Southeast Asian companies, on the other hand, often spend 20% on planning and 80% on execution, leaving room for continuous improvement throughout the process. In the field of train advertising, Japanese ads rarely encounter issues such as schedule delays or color discrepancies upon distribution. In Southeast Asia, however, there is a perception of adapting and improving on the go, even if mistakes occur. Mukaiyama: We have been receiving support from The Digital X since jeki’s decision to sign a contract with Moving Walls was finalised. Mr. Naraoka, representative of The Digital X, has rich knowledge and experience in overseas business but also in online advertising, which has been incredibly helpful to – and beneficial – for us. Acceleration of Internal Decision-Making and Overseas Expansion – So, jeki has been receiving the necessary support from The Digital X in bridging communication gaps as well as in web advertising. Shijo: The Digital X has always been deeply committed to act as a key intermediary between jeki and Moving Walls to manage the overall progress. Mukaiyama: In fact, we have learned a great deal about project management from The Digital X. While we are adept at running advertising campaigns, the jeki team lacks experience in new business ventures. Through the application of effective project management tools, I have personally found Mr. Naraoka to be exceptionally skilled in this field, particularly in how he demonstrates his work. Shijo: We had a vague idea that such tools existed, but had never actually used them before, so I really appreciate the expertise of Mr. Naraoka/The Digital X. Mukaiyama: Perhaps if it had been the people within the company, I don’t think they would have used such tools. – What changes have you noticed after receiving consultation services from The Digital X? Mukaiyama: Both junior and mid-level members have become much more interested in their work and are approaching it with a more positive attitude. While they were initially apprehensive about working with overseas partners due to their lack of experience, Mr. Naraoka’s support has helped them overcome their fears and instilled a strong impression of ‘never stop trying’ in their lives. Shijo: They have developed a mindset of progressing work efficiently and compactly, rather than dragging it out. I also feel the members’ enthusiasm for international projects has increased. In fact, just last week, a jeki employee – who is Japanese – gave a speech in English at an overseas OOH (out-of-home) advertising event. Additionally, companies from Latin America and Turkey expressed interest in our work after the event. This would have been un-imaginable two years ago when the MASTRUM project began. MASTRUM is a joint venture between jeki and Moving Walls; and it would not have been as successful if our goals were not aligned. The Digital X has played a vital role in ensuring that our objectives are synchronised. – Expanding from local to global markets has a significant impact, doesn’t it? Mukaiyama: Additionally, the speed at which we drive the project forward has accelerated. Mr. Naraoka also participates in our weekly executive meetings, and having his endorsement on the spot makes it easier to obtain approval from decision-makers. Shijo: His [Mr. Naraoka’s] objective and expert opinions remarkably support the decision-making process of the executive team. – While still receiving support from The Digital X, have there been any proposals that particularly pleased you? Mukaiyama: Mr. Naraoka has provided us with highly accurate introductions of various talents. As he is deeply involved in the MASTRUM project, he can grasp the specific 'lacks' in talents and resources. It’s quite pleasing to receive talent proposals because sometimes the reality can diverge from expectations when recruiting through the HR department and conducting interviews ourselves. Beyond Average Business Partners: The Digital X Feels More Like a Family – Could you share with us your future plans for the MASTRUM project? Shijo: We aim to leverage jeki’s strength as Japan’s largest real-world space to enable ad planning on a single platform. The media business is in a period of transformation, and we feel that MASTRUM has become a catalyst for change at jeki. Mukaiyama: It has undoubtedly been a game-changer. Until now, we’ve only conducted business domestically, but having a platform allows us to expand internationally. This shift not only changes the language requirements but also the skills our employees need to possess, broadening their perspectives and values. I believe it will also give rise to new business opportunities beyond advertising. – What do you anticipate from The Digital X? Shijo: While Japan's declining population is often discussed, I felt that there are vast business opportunities overseas. Additionally, I believe that an overemphasis on online advertising could undermine the value of jeki. The Digital X excels at balancing online and real-world strategies. We hope to continue receiving the consulting company’s guidance across a wide range of areas. Mukaiyama: Having worked together for over a year, The Digital X feels like family to me. They have a solid understanding of Jeki’s operations and are fluent in English, which means they grasp the needs of Moving Walls perfectly. Moreover, their excellent progress management and sense of balance make it impossible not to have high expectations. Our partnership with The Digital X transcends mere consultancy; it feels like family. Their deep understanding of jeki's operations and fluency in English enable them to grasp the intricacies of our collaborations with Moving Walls and beyond. Their unwavering commitment to excellence and balanced approach to both digital and offline strategies set a high standard for our future endeavors. – Last but not least, could you please share a message for those interested in The Digital X? Shijo: For companies embarking business transformation or expanding into international markets, the support of The Digital X can be immensely impactful. I believe their assistance is invaluable not only in advertising but across a wide range of industries. Mukaiyama: The Digital X not only possesses deep expertise in business model creation but also excels at recommending the best talent for any challenge. With their extensive network, I highly recommend that businesses looking to expand overseas seek their guidance without hesitation. WORDS FROM US – THE DIGITAL X JR East Japan Marketing and Communications (jeki) is, bluntly put, a quintessential Japanese company. Recognizing the urgency of its situation, jeki launched the MASTRUM project to drive its own business transformation. Since teaming up with The Digital X, jeki has witnessed a profound shift in their operational dynamics: team members are now actively leading projects rather than sitting on the sidelines, while executives are making decisions faster than ever. Success in these endeavors relies not only on our own efforts but also on robust commitment from the business side, and MASTRUM has wholeheartedly embraced this approach, paving the way for anticipated business growth ahead. Download Materials Please do not hesitate to contact us if you have any questions or concerns regarding the article. Work with The Digital X Contact Us First Name Email Address Company Name Company URL Content of Inquiry Submit

  • Case study-YMF-EN | The Digital X ザ・デジタルエックスThe Digital Xは、海外におけるBtoBビジネスを広告、SEO、多言語サイト制作などのWebマーケティング支援を通してサポートしています。海外(対象国:タイ、マレーシア、オーストラリア、韓国、ベトナム、アメリカ、インドネシア、シンガポール)B2Bマーケティングは私たちにお任せください。

    Catch Yamamoto Food's Pokémon Nebutazuke in Your Lunchbox: Expansion of Sales and Target Audience through Anime/Character Collaboration The Digital X offers consulting services not only for international expansion but also for local businesses. Kohei Yamamoto, President and CEO of Yamamoto Foods Co., Ltd., observed that their customer base was aging and sought innovative ways to attract a younger audience. With the help of The Digital X's consulting, he initiated a collaboration with popular anime characters. In this case, the company works with the beloved Japanese animation Pokémon to launch the ‘Pokémon Nebuta’ nebutazuke by featuring Pikachu on its packaging. We interviewed Mr. Yamamoto to learn more about the digital marketing support he received and the impact it had on his business. COMPANY PROFILE Yamamoto Foods Co., Ltd. OFFICIAL WEBPAGE https://yamamoto-foods.co.jp/ MAIN BUSINESS Founded in 1935 Japan, Yamamoto Foods is a renowned Aomori-based food manufacturer specialising in soy sauce marinades made with premium seafood like herring roe and scallops. One of its flagship products, nebutazuke – a pickle dish synonymous with Aomori Prefecture, has been an all-time cherished souvenir and gift for nearly 60 years PURPOSE OF PROJECT CONSULTATION Development of new n ebutazuke products AREA(S) SUPPORTED BY THE DIGITAL X Product planning and development Comprehensive marketing support Growth marketing Expansion of Target Audience ― Could you tell us about the main purpose and background of developing the 'Pokémon Nebuta' Nebutazuke ? Yamamoto: The primary goal of Yamamoto Foods is to expand its audience. While we've traditionally catered to older generations familiar with our products since childhood, the idea to collaborate with a beloved character stemmed from our desire to do something ‘distinctive’. Our nebutazuke has thrived for nearly six decades – fueled by the nostalgic memories shared with our customers. To continue this legacy, Yamamoto Foods aims to bring joy to both local communities and customers nationwide and internationally. Moreover, in this modern era where everyone is often distracted digitally by tablets and smartphones, we hope this project will help foster meaningful connections between grandparents and grandchildren. ― What were the concerns and challenges you encountered before starting this project? Yamamoto: Our current customer demographic skews towards older age groups, largely due to their lifelong familiarity with our products, which has sustained our sales over the years. However, looking ahead, we recognized the need to introduce local flavours to today's children early on to ensure stable future demand. Furthermore, while our nebutazuke products experience peak sales during popular gifting seasons like August and December, Yamamoto Foods aims to enhance year-round demand by making it more appealing for everyday consumption. ― Why did you choose to use character IP (※)? Have you considered developing a unique brand mascot for your nebutazuke products? Yamamoto: Our goal for this project was to directly capture children's attention, rather than targeting parents or adults as key consumers. When we explored the idea of creating our own character, we realized that its recognition might be limited to Aomori Prefecture. Simultaneously, starting from scratch would demand significant time and effort for promotion and story-building. Therefore, we decided that leveraging existing cartoon characters would be much more promising in creating a synergistic effect with broader reach. (※) Character IP: Intellectual property rights associated with characters appearing in anime, games, etc., including trademarks, copyrights, and design rights. Encourage Kids to Choose Yamamoto Foods and Place Nebutazuke Products in Their Shopping Baskets ― What changes have been observed upon receiving consulting and project management support from The Digital X? Yamamoto: We had long discussed utilising intellectual property (IP) but lacked concrete plans beyond attending trade shows. Thanks to The Digital X's support, the project gained momentum and progressed swiftly with a sense of purpose. ― What specific solutions did The Digital X provide? Yamamoto: When we envisioned children spotting our items on shelves and prompting their parents to purchase them instantly, The Digital X proposed several character designs tailored to our target age group. They managed inquiries with IP companies, negotiated terms, and ultimately, we both decided on packaging featuring photos of "Orga Pon & Pikachu Mae Nebuta," showcased at the 2023 Aomori Nebuta Festival. ― How was the decision made to choose Pokémon as the character IP? Yamamoto: Favourable conditions converged at the project’s outset. Our approach coincided with Pokémon Company's preparations for the release of "Pokémon Scarlet & Violet: The Treasures of Zero," featuring a Nebuta float as a part of their promotional efforts. Pokémon Company expressed interest in leveraging the created Nebuta character ‘Orga Pon,’ which resonates with the imagery of northeastern Japan, leading to a mutually beneficial collaboration. ― What challenges did you face during the project? Yamamoto: Overall, the project progressed smoothly. One notable challenge arose when Pokémon Company initially proposed aligning the product release with the Aomori Nebuta Festival, showcasing "Orga Pon & Pikachu Mae Nebuta." However, our branding principle mandated using Nebuta photos on our product packaging. As the Nebuta's completion occurred just before the festival, there was insufficient time to finalize the packaging. Fortunately, smooth negotiations allowed us to reschedule the official product launch to coincide with the game release in September. Despite the tight timeline from photoshoot to final design, printing, and shipping within 2 months, we managed to meet our deadlines. ― Did using another company's IP present any unforeseen challenges compared to your usual operations? Yamamoto: Typically, we handle packaging production internally, but this project required strict adherence to Pokémon's world and design standards. Pokémon Company took the lead in the packaging design process to ensure colour accuracy and branding consistency. This involved detailed communication, multiple revisions, and test prints to meet their specifications. Balancing these tasks alongside our regular operations all in all highlight the complexities of external IP collaborations. Smooth Project Progression All Thanks to The Digital X ― How has the response been since the release of 'Pokémon Nebutazuke'? Yamamoto: The announcement on Pokémon's official accounts sparked positive buzz, especially among SNS users who enjoyed the combination of Pokémon and nebutazuke , wherein our official social media pages achieved approximately 10 times our usual reach. We were pleasantly surprised by the initial response, which exceeded our expectations. As anticipated, not only children spotting Pokémon packaging in stores led to purchases by their parents, but there was also an increase in purchases for gift assortments, particularly from distant relatives. ― What should be considered when utilising another company's IP? Yamamoto: When using another company's IP, it's essential to show enthusiasm for its use, but equally important is demonstrating how the product can benefit the IP holder. Convincing them of the brand's potential benefits can be challenging without clear advantages. ― Have you ever thought of developing new food products using character IP in the (near) future? Yamamoto: Personally, I strongly believe in actively leveraging character IP. In the face of rural depopulation, projects that highlight local regions are invaluable. By revitalizing the community alongside fans, such initiatives can become intangible assets. Utilising IP within our capacity as a local company could be seen as a form of regional contribution. Yamamoto Foods looks forward to exploring the use of IPs associated with Aomori and similar local characters in the (near) future. ― How was the support provided by The Digital X? Yamamoto: Using another company's IP significantly lightened our workload and reduced our burden. From initial inquiries to final execution, extensive communication with IP holders was crucial. Managing this internally, especially without a dedicated planning department, would have been daunting. Thanks to The Digital X's support, Yamamoto Foods successfully navigated from uncertainty to launching our product within just three months. Their expert project management ensured we seized market opportunities, aligning with game releases and other key events. "We've successfully secured popular IPs, significantly reducing initial barriers," Naraoka, Project Manager at The Digital X emphasized the pivotal role of the consulting company. For him, rethinking sales approaches and product development is crucial asides from new product distribution in the realm of marketing. "Our challenge was broadening our appeal to a wider demographic. We focused on creating products that resonate with five-year-olds and families, leveraging anime and character IPs." Naraoka explained. "The Digital X meticulously selected IPs that resonate with Yamamoto Foods’ target audience, subsequently – and successfully – collaborated with Pokémon," he added further. "We handled negotiations on usage rights, crafted compelling proposals, and carefully managed the project schedule for a successful product launch. Post-launch, the team continues to support in-store sales with effective communication strategies." WORDS FROM US – THE DIGITAL X Marketing involves not only developing new distribution channels for new products but also re-thinking the sales strategies for existing products and engaging in product development. Recently, The Digital X was approached with a challenge to broaden the target demographic of Yamamoto Foods Co., Ltd. Our client aims to create products that would appeal to young children around the age of 5 and be enjoyable for the whole family. To achieve this, we leveraged popular anime and character IPs. The team from The Digital X carefully selected IPs suitable for the target age group and reached out to the respective companies. As a result, we successfully collaborated with Pokémon. Our efforts included compiling and presenting proposals, negotiating licensing fees, managing communications with IP holders, and overseeing the overall project timeline to ensure a successful product launch. Post-launch, The Digital X will continue to support the promotion of these products in stores to boost sales. Being located in a rural area doesn't mean collaborations are out of reach – sometimes, it simply takes asking the right questions to open up new opportunities. Download Materials Please do not hesitate to contact us if you have any questions or concerns regarding the article. Work with The Digital X Contact Us First Name Email Address Company Name Company URL Content of Inquiry Submit

  • Global BtoC marketing | The Digital X ザ・デジタルエックスThe Digital Xは、海外におけるBtoCビジネスを広告、SEO、多言語サイト制作などのWebマーケティング支援を通してサポートしています。海外(対象国:タイ、マレーシア、オーストラリア、韓国、ベトナム、アメリカ、インドネシア、シンガポール)B2Cマーケティングは私たちにお任せください。

    Global BtoC Marketing Support Our comprehensive plan covers everything from increasing brand awareness to stimulating demand, handling inquiries, and facilitating product purchases for users worldwide. The Digital X is here to support your company's international B2C marketing endeavors with a team of digital marketers excelling in overseas markets. Do you face any of the following common challenges in the global market? Difficulty in understanding consumer insights in the target country Uncertainty about the customer journey of overseas consumers Lack of understanding about the differences in specifications for social media, advertising, and more; compared to Japan Inexperience with the business flow in foreign markets Challenges in effectively communicating with local advertising agencies The Digital X is a team of specialists in B2C marketing in overseas markets. With our firsthand experience in expanding and selling our own brand abroad, as well as our extensive track record of supporting B2C projects as project managers in foreign markets, we provide fact-based proposals backed by hands-on experience and real achievements. Instead of theoretical discussions, we offer insights based on our intimate knowledge of the realities of operating in overseas markets. We invite you to consult with us and benefit from our expertise. What we do in global BtoC marketing support: Whether your company plans to expand overseas or has a presence abroad, leave it to The Digital X. We handle everything from strategy development to execution, ensuring your success in the global B2C market. In-depth Market Research Our team of native local marketers and global marketing experts will leverage their specialized knowledge to support every aspect of your market entry decision. This includes analyzing local competition, market potential, and unique business practices. Strategy Planning and Development In B2B digital marketing, the provess from website traffic generation to list building, lead nurturing, and customer conversion is entirely different from what works in Japan. Our global digital marketers, who understand the personas and customer journeys specific to each target country, will provide your company with effective, profitable, and results-driven digital marketing strategies. Implementation of Measures We execute lead generation strategies across various channels, including SEO, advertising, social media management (on the most popular local platforms), and YouTube operations. Our specialists in each channel will flawlessly carry out your digital marketing strategy and continuously improve it through the PDCA (Plan-Do-Check-Act) cycle. Content Curation and Creation by Natives Since The Digital X hire talents regardless of one's nationality, our foreign employees and partners create web articles, video content, and other creative materials tailored to the target country from a B2B marketing perspective. Simple translations from Japanese do not convey the intended message effectively; only content that resonates in the target country will deliver the desired results. Project Management We also offer project management services for ongoing B2B marketing projects. Our CEO, Naraoka, has over 10 years of experience managing international projects. If your company is specifically looking for a project manager, feel free to consult with us. Our Strengths in Global BtoC Marketing Specialized Service in the Asia-Pacific (APAC) Region: We don't claim to cover every country on Earth! Instead, we focus on providing services exclusively in countries where we have lived or where our team members are originally from, ensuring that we offer expertise and proven success in those regions. Be it linguistically or culturally – The Digital X understands that simply translating content into English isn't enough to deliver real value . 奈良岡 和也 Kazuya Naraoka CEO/Founder 門田 光正 Mits Kadota Global SEO Specialist アズーリ・ジャミル Azri Jamil CTO Partner ジア ユウ Jia Yu Global Digital Marketer Diverse Team Members from Various Nationalities At The Digital X, we bring together specialists from diverse nationalities and backgrounds. Even within the realm of digital marketing, methodologies and values vary from one country to another. Even within our company, we constantly engage in discussions from different perspectives to find the optimal solution for our clients. Rather than adhering to rigid, one-size-fits-all approaches, we provide our clients with flexible and cutting-edge digital marketing strategies. [Countries We Provide Services] Japan / Thailand / Malaysia / Australia / South Korea / Vietnam / United States / Indonesia / Singapore / India The Digital X's Flow of Global B2B Digital Marketing Support: 01 Issue Identification and Needs Assessment We conduct a thorough session to understand your company's challenges, services, and objectives. Together, we establish goals, timelines, and budgetary considerations. As your business partner, we align our perspective to ensure mutual understanding and collaboration. 02 Proposal and Confirmation of Strategies We propose solutions to address your challenges, ensuring that the strategies presented are tailored to deliver results specifically in the target countries. By focusing only on initiatives proven to yield results in those markets, we enhance the likelihood of business success. 03 Implementation of Strategies and Reporting Not only our team of experts are well-versed in overseas digital marketing, but executes the promotions. We provide detailed reporting that encompasses the rationale behind each strategy and includes insights into the finer details of the campaign. 04 Subsequent Improvements and Proposal of Measures There is no measure that will be 100% successful from the beginning. There will always be improvements for the next time, so we will continue to operate the campaign to make it even better. 登録する Contact Us First Name Last Name Email Address Company Name Enter URL Write a message Submit Work with The Digital X

  • Wolt弘前代理店 デジタル | 飲食店向けデジタルマーケティング The Digital X ザ・デジタルエックス弘前でのWoltレストラン向け導入代理店事業:青森のデジタルマーケティング、デジタルトランスフォーメーション、グロースマーケティングのコンサルティング会社The Digital X

    For restaurant managers and managers! Using digital technology to propose new ways to attract customers Food Delivery Wolt Looking for restaurant partners in Hirosaki! Heading 1 Reasons why we ``recommend'' introducing Wolt now Lowest fees in the industry Quality delivery partner strong Customer support system Dear restaurant staff, Developing new customers and acquiring sales, Responding to changing user needs, As a new customer attraction tool Would you like to take advantage of Wolt? 問い合わせる Thanks for submitting! 問い合わせる Contact sales now Inquiry by email wolt@thedigitalx.net 080-2832-1608 Person in charge: Nakamura Inquire via LINE Person in charge: Nakamura

  • HOME | The Digital X ザ デジタル エックス

    Service Cross beyond borders, Connect across nations, Challenge with DIGITAL The Digital X (ザ・デジタルエックス)is a Japanese consulting company that specializes in digital marketing and growth marketing tailored for in/outbound strategies in the global arena. We are committed to leveraging the power of digital technology to challenge international frontiers and foster the growth of our clients' businesses. 資料ダウンロード まずは相談する 海外マーケット特有の以下のような悩みありませんか? ・対象国の消費者のインサイトが全くつかめない ・海外の消費者のカスタマージャーニーが想像つかない ・SNS・広告など日本と仕様が異なるため分からない ・海外のビジネス商流が全くわからない ・現地広告代理店とうまくコミュニケーションできない The Digital Xは、海外市場におけるBtoCマーケティングのスペシャリスト集団です。 実際に自社ブランドを海外に展開、販売したノウハウや、長年海外でのBtoCプロジェクトのPM(プロジェクトマネージャー)として支援してきた、リアルな経験と実績で、ファクトに基づいた提案が可能です。 What we support 私たちがグローバルBtoCマーケティング支援で出来ること 市場調査 貴社の課題やサービスなどヒアリングし、ゴール設定、タイムライン、予算感などを共に策定。事業パートナーとして目線を合わせます。 戦略策定 海外市場では、認知→興味→比較・検討→購買の一連のサイクルにおけるユーザー行動が日本とは全く異なります。実際に現地で生活したからこそ分かるカスタマー像を基にマーケティング戦略を組み立てています。 施策実施・レポーティング SEO、広告運用、SNSアカウント運用(現地特有のSNS)、YouTube運用などチャネル問わず戦略実行が可能です。それぞれのチャネルのスペシャリストが貴社のデジタルマーケティング戦略を完璧に遂行ます。 ネイティブスピーカーによるコンテンツ作成 The Digital Xは国籍関係なく人材を採用しております。外国籍社員・パートナーによるWeb記事・動画コンテンツ・クリエイティブなど対象国にフィットするBtoCマーケティング視点をもとに作成いたします。 プロジェクトマネジメント 既にローンチ済のBtoCマーケティングプロジェクトのプロジェクトマネジメントもお引き受け可能。弊社代表奈良岡は、10年以上の海外プロジェクトのマネージャー経験があります。 資料ダウンロード まずは相談する Our Strength 弊社のグローバルBtoCマーケティングにおける強み Point 01 現地での滞在経験からの視点でご提案 推奨文字数:120文字 補足テキストが入ります補足テキストが入ります補足テキストが入ります補足テキストが入ります補足テキストが入ります 補足テキストが入ります補足テキストが入ります補足テキストが入ります補足テキストが入ります補足テキストが入ります Point 02 国籍豊かなチームメンバーがサポート 推奨文字数:120文字 補足テキストが入ります補足テキストが入ります補足テキストが入ります補足テキストが入ります補足テキストが入ります 補足テキストが入ります補足テキストが入ります補足テキストが入ります補足テキストが入ります補足テキストが入ります 奈良岡 和也 Kazuya Naraoka CEO/Founder 門田 光正 Mits Kadota Global SEO Specialis アズーリ・ジャミル Azri Jamil CTO Partner ジア ユウ Jia Yu Digital Marketer Point 03 海外展開中の自社プロダクトで 最速でマーケティングPDCAを実施 推奨文字数:120文字 補足テキストが入ります補足テキストが入ります補足テキストが入ります補足テキストが入ります補足テキストが入ります 補足テキストが入ります補足テキストが入ります補足テキストが入ります補足テキストが入ります補足テキストが入ります Flow グローバルBtoCデジタルマーケティング支援の流れ 01 課題ヒアリング 必ず次回以降への改善点が出てくるため、より良いキャンペーンになるよう運用していきます。 02 施策の提案・確認 対象国で必ず結果が出るような施策だけを提案するため、ビジネスの成功確率が高まります。 03 施策実施・レポーティング 対象国で必ず結果が出るような施策だけを提案するため、ビジネスの成功確率が高まります。 04 以降の改善や施策案出し 必ず次回以降への改善点が出てくるため、より良いキャンペーンになるよう運用していきます。 海外マーケティングのお悩みなら プロフェッショナルな担当が貴社の悩みを解決します サービス資料をダウンロードいただけます。 BtoBマーケティング支援や営業支援のサービスをご検討の方はぜひご一読ください 資料ダウンロード お客様のBtoBマーケティングや営業活動における課題解決をサポートします。 お気軽にご相談ください。 まずは相談する

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